Founders Thoughts

As a woman of artistry inspired by my passion for beauty, I created So Chic Essentials. So Chic Essentials is a brand designed to illuminate each individual's natural beauty while making them look and feel radiant. As the founder of So Chic Essentials, I believe make up should be chic and effortless -La’Mia

Our Story

While out shopping with a friend one evening I noticed the girlies shopping for dupes of luxurious makeup brands. As I watched, I overheard the girlies express how they liked the texture, smell, and impression of the luxurious brands but they either could not afford the brand or did not feel comfortable purchasing the brand due to its price.  What’s more, I overheard one sale prep say, “you’re paying for quality”. That’s when I knew I had to cultivate products that made the girlies feel just as beautiful and confident in So Chic as they would wearing a luxurious brand. So Chic Essentials is designed as a middle ground bridging the two worlds of luxurious and affordable together all while saving each individual time, money, and instilling confidence by amplifying the unique natural features of everyone. As a small black business, our goal is to provide each customer with quality vegan-based products that are hypoallergenic, light weight, and toxin free that are good for the skin and environment. So Chic Essentials takes recognition in being an animal cruelty free and clean beauty brand while striving to redefine the terminology of beauty.